Validate and refine your Ideal Customer Profile using actual customer data, so your go-to-market programs are grounded in reality. Identify gaps, integrate a fully managed scoring model, and align teams using unified profiles. Monitor and evolve your ICP to reflect changing priorities, signals, and engagement patterns.

BoostIdeal is a GTM scoring platform that allows you to identify and test customer segments and aligns Marketing, Sales, and Customer Success teams around your Ideal Customer Profile. With a data-driven approach, BoostIdeal helps you prioritize accounts, streamline operations, and drive growth across your entire GTM organization.

BoostIdeal allows you to build, test, and analyze multiple ICPs, evolving them based on market signals and customer behavior. This ensures your ICP and account scores stay relevant and aligns with your team’s needs, making it easier to target the right customers.

Market signals are real-time external indicators that reveal opportunities or risks, helping you prioritize and engage effectively. These include hiring trends, funding events, tech adoption, recruiting activity, competitor shifts, social engagement, and more. By leveraging these insights, you can target the right accounts at the right time with precision.

BoostIdeal scores accounts dynamically using key data points, helping your teams prioritize high-value opportunities. The scoring models evolve with your business, ensuring that your Sales and Marketing efforts remain laser-focused on the best prospects.

By providing a unified scoring model that all teams use, BoostIdeal ensures that Marketing, Sales, and Customer Success are working toward the same goals. The platform delivers standardized fit and readiness scores, allowing each team to take coordinated actions that support overall business objectives.

BoostIdeal offers customer tiering and health scoring to identify at-risk customers early. With fit and engagement scores, your teams can implement proactive retention strategies to improve customer satisfaction and reduce churn.

BoostIdeal streamlines account prioritization and territory planning by using dynamic scoring models that assess the fit and readiness of each account. This allows your sales teams to focus on high-potential opportunities while optimizing resource allocation across territories.

BoostIdeal allows you to easily upload CSV files with data from your CRM or other systems. BoostIdeal offers bi-directional integrations with popular CRMs, ensuring your data flows smoothly across systems. These integrations will unlock new use cases and allow you to maximize the value of your existing tools with BoostIdeal’s powerful scoring and insights.

BoostIdeal allows you to benchmark and derive insights across your GTM organization. You’ll gain visibility into account prioritization, account strategy, customer health, and emerging opportunities, allowing you to optimize GTM efficiency.