Lead and account scoring your whole team trusts. Built in minutes, not months.

Know which leads and accounts to work, and why. No data team, no months-long project.

Accounts
Fit & Engagement models
Account Fit Engagement Open

Click an account to see how its score was built

  • State Farm
  • BambooHR
  • NRev
  • CertifID
  • Siemens
  • Medix
  • CRC
  • Sayers

Three questions every revenue team asks.

Is our data even accurate?

Nobody fully trusts the CRM, so every list carries a mental asterisk. The quiet cost is all the good work aimed at records that were wrong to start with.

See how

Who do we go after?

Everyone has a list. Almost no one can say why these names and not others, or defend it when the quarter gets tight. Guessing wrong costs a team its whole month.

See how

Now what?

A ranked list is just potential. The gap that actually costs you is between knowing who matters and getting reps, campaigns, and AI to act on it without being told.

See how

How the platform works.

Step 1

Fix the data.

Most teams deal with dirty, duplicate, and missing data that makes scoring suspect at best, and unreliable at worst.

BoostIdeal helps you clean, deduplicate, and enrich it. Or our ops team handles the cleanup for you.

CRM Cleanup
Data overview, ICP view

Run a scan to surface duplicates, gaps, and stale records across your CRM.
0
Duplicate records
Companies & contacts
0
Contacts
Scanned in this workspace
0
Companies missing key properties
Industry, size, revenue
Northwind Tradingone record
northwind.comMid-market segment
Industry· enriched
Employees· enriched
Annual revenue· enriched
100% matchsame domain
northwind trading, inc.
northwind.comCreated 2y ago · sparse
Two records, one company. Merge them into one.
Step 2

Build the score.

Most scoring models get built once, become impossible to see into, and slowly lose the team’s trust.

BoostIdeal lets you build scoring models anyone can review and everyone can use. We give you the frameworks and best practices to build one yourself, or our ops team builds it with you.

Untitled Fit model
Draft · unsaved

Firmographic60% weight8.0/10
Deal size
-9+10
Employee count
-4+10
Industry
-5+10
Runs HubSpot
0+10
Data stack maturity
-4+8
Draft with AI or set the properties yourself, save the profile, then score your records and open any one to see exactly why it scored.

See exactly why it scored.

Every record shows not just the score but exactly why it scored the way it did. That transparency earns your team’s trust in the number and puts it to work. Sales and marketing know which inbound leads to close first and where to focus outbound, whether reps or AI programs act on it.

Northwind Trading · Fit model
Account Score Attribution
out of 10
Account Score Attribution · Fit modelNorthwind Trading
Account Score
8.610
Total score for the selected model.
Group Breakdowns
FirmographicTechnographicAccountHistoryInternalQualifiersAISentiment
Weighted score for each group.
Account Information5 groups · matched
Deal Size
9
−10+10
Employees
8
−10+10
Industry
7
−10+10
Runs HubSpot
8
−10+10
Data stack
6
−10+10
Prior opportunity
8
−10+10
Account tenure
6
−10+10
Named account
9
−10+10
Exec sponsor
6
−10+10
Support sentiment
7
−10+10
Intent signals
8
−10+10
Step 3

Sync and act.

Even good scores tend to sit in a tool, never reaching the plays that should be using them.

BoostIdeal syncs them to HubSpot, ready for your workflows and AI to act on. Or our ops team builds and runs the plays.

Activation
Fit Score · 41 accounts ≥ 8.0
41
accounts score ≥ 8.0Connect this segment to the activations below, then run.
Scores sync to HubSpot automatically. Pick the tactics to run on the segment.

Score anything
across the whole team.

RevOps
Owns the model

One shared definition of good, wired into HubSpot, that doesn’t need an engineer to change.

SDR / BDR
Works the list

A ranked list of who to work today, with the reasons sitting there before the call.

AE
Runs the deals

See which open accounts actually fit, and why, before you spend a cycle.

Sales leadership
Owns the number

One prioritized pipeline the team trusts, instead of reps cherry-picking.

Marketing / Demand gen
Feeds the pipeline

Spend on best-fit accounts, and stop passing leads sales won’t work.

Customer success
Grows the base

Score existing accounts for fit, expansion, and risk.

Sophisticated scoring for enterprise teams, simple enough for a team of one, technical or not.

What you’re probably using now.

How revenue teams score today, and where each one runs out. One transparent model does it all.

Nothing

Reps work whoever they remember, marketing guesses, and no one agrees on good.

Spreadsheets

Easier to manage, but cut off from your stack, and full of exports, formatting, and manual work.

Contractors

You pay for every edit, and you can’t maintain it yourself.

HubSpot native scoring

It takes ops skills to set up, and the formulas add up to one score that is hard to see into or trust.

AI scoring

Inconsistent, decides in a black box, and needs constant monitoring and upkeep.

Enrichment & intent tools

Great engagement signals, but no holistic view of fit, and often a black box to manage.

With boostideal
One transparent model, built by you.
A clear definition of good the whole team trusts.
Lives in HubSpot and updates itself, no exports.
Yours to own and change anytime, with no one to pay.
Easy for anyone to build, HubSpot-native, and it syncs back.
Consistent and transparent, and yours to control.
Their signals folded into a fit score you can see.

Tell us where you’re stuck.

The more we understand your setup, the sharper the plan we bring back. Tell us what’s going on and we’ll show you how we’d fix it.

  • Know which leads, accounts, and contacts to work first
  • A score your whole team trusts
  • Sharper outbound, whether reps or AI run it

Step 1 of 3