Account & Lead Scoring Platform

Revenue Stalls When Priorities Aren't Clear

In 10 days, your messy CRM becomes a prioritization engine. No dashboards. No guesswork. Just a clear view of who to engage and when.
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PROBLEM

Scoring is siloed and one-dimensional

Lead Scoring: Ignores account fit.

Account Scoring: Misses contact engagement.

Customer Health: Runs on instinct, not data.

Your team wastes time chasing the wrong leads, good-fit accounts slip through, and at-risk customers leave before anyone notices.

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SOLUTION

Scoring works better together

BoostIdeal connects the dots across leads, accounts, and customers. Instead of siloed scores, everything rolls into one clear, actionable score inside HubSpot.

Lead Scoring: Sees full context, not just clicks.

Account Scoring: Shows real opportunities, not just lists of companies.

Customer Health: Spots churn and expansion early.

It's Not Your Team.
It's Your Targeting.

Turn scattered lead and account data into one clear signal.
Help your team stop guessing and start focusing on the accounts and people who actually convert.

PROBLEM

Every Day, Half of Your Resources Are Wasted on Dead-Ends

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Poor Prioritization

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Leads Sales Won't Work

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Buried Buying Signals

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Broken Scoring Models

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Misaligned GTM Teams

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Misleading Metrics & KPIs

OUR APPROACH

Fewer Tools. More Clarity.

Stop stacking tools. Stop chasing noise. Get clear priorities that drive revenue with a single solution for your leads, accounts, and customers.

Done-for-You Setup

We improve HubSpot, show you your best customers, and give you playbooks so your team wins without extra headcount.

One Tool for All Teams

Replace bloated stacks with a single system. Leads, accounts, and customer health scored together for a clear, trusted view

Built for Hard Markets

We help you win in the toughest markets with vertical-specific signals and playbooks that show your team exactly where to focus.
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HOW IT WORKS

Done for You. So You Can Focus on What Matters.

ONBOARD

Rapid Start

Set the Foundation: We review your HubSpot, find your best-fit customers, and deliver playbooks for tough markets.

Sync Your Data: Instantly pull in leads, accounts, and engagement from HubSpot.

Live in Days: Up and running fast, without coding or black-box AI.

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SCORE

Smarter Scoring

Lead Engagement: See who's opening, clicking, and showing up to meetings

Account Fit: Fit scored by company type, tech stack, and signals

Combined Readiness: Leads and accounts combined so your team knows who's ready

ACTIVATE

Clear Prioritization

Inside HubSpot: Priorities show up where your team already works.

Trusted Scores: Know exactly who to engage, when to do it, and why it matters.

Team Alignment: Every team sees their priorities with scores built for clarity.

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USE CASES

Where BoostIdeal Delivers Impact

Whether you're building pipeline, routing leads, or growing your base, BoostIdeal helps you drive growth across the entire customer journey.

Marketing

Stop chasing engaged leads at wrong-fit companies

Build and refine your ICP with data-driven fit signals. Validate markets and target accounts with confidence.

Sales

Focus on accounts with the highest potential

Stop wasting time on junk leads. Surface the most engaged, best-fit contacts directly in HubSpot.

Customer Success

Spot expansion opportunities and churn risks early

Give your team a clear account hierarchy and focus on the companies most likely to convert and grow.

Operations

Get visibility into what's actually driving revenue

Spot upsell opportunities and detect churn risks early through engagement signals and account changes.

"BoostIdeal and their team helped us define what our true ideal customer actually looks like for Scrappy ABM, and provided the tools to track and prioritize our target accounts automatically."

Mason Cosby
CEO, Scrappy ABM

"BoostIdeal replaces the guesswork with grounded data. We can verify whether our clients are targeting the right accounts before we build anything, which improves performance and protects our team’s time."

Nikki Hershik
VP of Accounts & Operations

4X

Pipeline in 6 Months

2.5X

Demand Gen ROI

30%

Conversion Rates

40%

Net Revenue Retention

FREQUENTLY ASKED QUESTIONS

Your Questions, Answered

We’ve answered the most common questions to save you time. Still unsure or have more questions? Contact our sales team today!
What is BoostIdeal and how does it work?

BoostIdeal is a GTM scoring platform that allows you to identify and test customer segments and aligns Marketing, Sales, and Customer Success teams around your Ideal Customer Profile. With a data-driven approach, BoostIdeal helps you prioritize accounts, streamline operations, and drive growth across your entire GTM organization.

What is a Dynamic Account Scoring?

BoostIdeal allows you to build, test, and analyze multiple ICPs, evolving them based on market signals and customer behavior. This ensures your ICP and account scores stay relevant and aligns with your team’s needs, making it easier to target the right customers.

What are market signals?

Market signals are real-time external indicators that reveal opportunities or risks, helping you prioritize and engage effectively. These include hiring trends, funding events, tech adoption, recruiting activity, competitor shifts, social engagement, and more. By leveraging these insights, you can target the right accounts at the right time with precision.

What is the advantage of using BoostIdeal for account scoring?

BoostIdeal scores accounts dynamically using key data points, helping your teams prioritize high-value opportunities. The scoring models evolve with your business, ensuring that your Sales and Marketing efforts remain laser-focused on the best prospects.

How does BoostIdeal help align Marketing, Sales, and Customer Success?

By providing a unified scoring model that all teams use, BoostIdeal ensures that Marketing, Sales, and Customer Success are working toward the same goals. The platform delivers standardized fit and readiness scores, allowing each team to take coordinated actions that support overall business objectives.

How does BoostIdeal help me with Customer Success?

BoostIdeal offers customer tiering and health scoring to identify at-risk customers early. With fit and engagement scores, your teams can implement proactive retention strategies to improve customer satisfaction and reduce churn.

How does BoostIdeal streamline account prioritization and territory planning?

BoostIdeal streamlines account prioritization and territory planning by using dynamic scoring models that assess the fit and readiness of each account. This allows your sales teams to focus on high-potential opportunities while optimizing resource allocation across territories.

How do I import data into BoostIdeal?

BoostIdeal allows you to easily upload CSV files with data from your CRM or other systems. BoostIdeal offers bi-directional integrations with popular CRMs, ensuring your data flows smoothly across systems. These integrations will unlock new use cases and allow you to maximize the value of your existing tools with BoostIdeal’s powerful scoring and insights.

What kind of insights can I expect from BoostIdeal?

BoostIdeal allows you to benchmark and derive insights across your GTM organization. You’ll gain visibility into account prioritization, account strategy, customer health, and emerging opportunities, allowing you to optimize GTM efficiency.