Scoring

3 items

Latest Article · ICP

Where teams get ICP scoring wrong, and how to fix it

A broken ICP does not announce itself. It shows up as a sales team that ignores the list and a marketing team that keeps feeding it.

4 min read

Read the article
Records 3 shown · Fit / Engagement
Records Fit Engagement
Northwind Trading 8.6 8.2
Globex Systems 2.6 2.9
Fabrikam Health 8.2 8.1
Demo data [VERIFY] · scores /10.
Northwind Trading: fit 8.6 out of 10, engagement 8.2 out of 10. Globex Systems: fit 2.6 out of 10, engagement 2.9 out of 10. Fabrikam Health: fit 8.2 out of 10, engagement 8.1 out of 10

Score anything
across the whole team.

RevOps
Owns the model

One shared definition of good, wired into HubSpot, that doesn’t need an engineer to change.

SDR / BDR
Works the list

A ranked list of who to work today, with the reasons sitting there before the call.

AE
Runs the deals

See which open accounts actually fit, and why, before you spend a cycle.

Sales leadership
Owns the number

One prioritized pipeline the team trusts, instead of reps cherry-picking.

Marketing / Demand gen
Feeds the pipeline

Spend on best-fit accounts, and stop passing leads sales won’t work.

Customer success
Grows the base

Score existing accounts for fit, expansion, and risk.

Sophisticated scoring for enterprise teams, simple enough for a team of one, technical or not.